industry:
Dining
instructors:
Bradford Prairie
category:
Menu
date:
Spring 2021
Service:
Illustration, Custom Logo, Branding, Social Advertsing , Menu Design, Stationery
Horns is a both a lively dining restaurant and bar heavily influenced by the heavy metal movement from the 1980s. The target audience is an age group of 20-55 years who are either working or married and want to enjoy the moment with their friends or their loved ones. This franchise uses this particular rock scene as a backdrop for a fun enthused party atmosphere.
A crest logo was designed with a custom letter H with actual horns attached to symbolize throwback metal logos. A variety of loud neon colors were used to capture the essence of band flyers that were used back in the 80s for upcoming shows. Grungy illustrations on menus give the look of how bands would hand draw on their own promotional posters.
