industry:
Brewing
instructors:
Bradford Prairie & Candice Lopez
category:
Beverage
date:
Spring 2022
services:
Illustration, Brand Identity, Stationery, Packaging, Custom Logo Type
POTWÓR is a craft brewing company based in Warsaw, Poland. The brand name means Monster translated in english. The target audience aims for is both millennials and Gen Xʼers. Exploring Polish creature mythology, POTWÓR is inspired by creepy character urban legend folklore that brought terror to the country of Poland.
The packaging label for each bottle acts as a piece of paper ripped from an ancient book. From this book are characters of Polish mythos folklore. Illustrations on individual bottles portay different alcohol percentages. This give the consumer a fun game of “choose your own destiny.” This product comes in a variety pack giving dual flavors for consumption.
